Strategy Development
We carefully select and implement marketing automation solutions. It includes developing a strategy for lead scoring and nurturing, defining different database systems, and designing automated campaigns for various segments and leads.
Marketing Automation Platform Assessment
After understanding the current lead generation process, we identify current scoring parameters and new requirements. Our experts also assess the requirements for CRM integration.
Evaluation and improvement
After implementing the strategy, we evaluate both the strong and weak areas of a campaign. We continually develop new content and optimize campaigns on the basis of the evaluation.