Data Profiling

B2B Data Profiling

Data profiling is a smart avenue to transform the business landscape by bringing significant opportunities to the enterprises to roll data for lead generation and market analysis. Top data service providers, especially with the likes of Unitech Insights and many other are carefully reviewing the source data, standardizing the structure and creating an interrelationship between different data to portray the clear picture of the competition.

Types of Data Profiling Services

Structural Data Discovery

When a massive pile-up of data is available, to sort them in order might be a difficult challenge. The role of structural discovery emerges to help seal this problem.

Relationship Discovery

In the relationship discovery of the data in data profiling services, the algorithm and functions identify database tables and references between cells and stands in the spreadsheet.

Content Discovery

The data profiling solutions identify anomalies and problems occurring in the rows and columns. In this way, it helps in proper data discovery and better business working.

Benefits of Data Profiling Solutions

  • Clean data helps you optimize your marketing and sales through better conversations
  • Identify prospect segments based on value
  • Understand real-time market demands and trends
  • Build better and faster account-based marketing ABM strategies
  • Analyze competitor weaknesses and strengths
  • Syncing the management, sales, and marketing teams with relevant knowledge
  • Fulfill ROI targets, and more!

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